About Us
Introduction
Peking Studio was founded in 2014, specializes in creative planning and shooting, script development, film, advertising, and television production, graphic design, as well as editing, postproduction, and other creative services. Combining innovative thinking and cutting-edge technology, Peking Studio is committed to bringing all-round communication and creative services to international and domestic customers.
Our multinational team and international background also allow us to provide customers with the unique and tailored attention from the conceptualization through the shooting process and post-production processes. We take a contemporary and grounded perspective to take daily life as the starting point to providing comprehensive planning, production and media communication services with unique creativity.
Managing Team
Managing Partner
李爱德华
Edward Lee
Edward graduated with a bachelors of business administration and broadcast media from the University of Washington, and masters of Film and Television Management and Production from the New York Film Academy. Since 2010, he has been engaged in real estate investment in the United States. Since 2012, he has undertaken film and television investment work, and is responsible for the company's internal investment management, project management, film and television production, and other related work.
Edward has undertaken large-scale enterprise projects for clients such as Microsoft, Boeing, and Amazon and has worked on large scale Chinese productions such as Fast Five, Nirvana in Fire Ⅱ, the Detective Di Renjie and other film and television projects.
Creative Partner
艾伦
Aaron Berkovich
Aaron graduated from American university with a bachelor's degree in international business and anthropology. Since coming to China in 2011, Aaron studied Chinese at Peking University and has been committed to artistic creation and international consulting. Aaron has worked with international presidential and political delegations, multinational and small businesses, as well as non-profits to support storytelling and visual narratives. Aaron Has covered events such as the G20 in Hangzhou, photographed advertising campaigns for Microsoft, produced a Chinese language documentary for Audi, and taught photography for national geographic student expeditions.
Core Competitiveness
Quality Content
- Content is key! Our philosophy is to focus on "story and content."
- Break the traditional media routine, change the copy templates and bring new concepts and ideas, and fill the content with new surprises.
- Each work is a story, which balances the charm of art with business
- Plan for multi-channels engagement to achieve greater engagement with content; from planning, through production, and publication, a one-stop integration of resources and services.
Resource Integration
- Bridging the worlds of art and business to create engaging stories and communicate brand value
Business Insight
- Understand economic and social trends, follow the direction of national policy, and combine art and commerce to create meaningful content.
- Research audience and market factors to direct messaging and content to support strong audience engagement
- Cooperate closely with clients to understand and communicate their unique brand value and positioning
Work with us
Top Film Experience
- Rich experience in international film and television production
- Familiar with the work flow and operation models and standards of the industry
- Global professional talent pool
- Top film and television production team resources
Global Resource Brand
- Many international brands cooperate to plan, shoot and execute projects
- Cooperate regularly with well-known domestic and international directors, agents, and artists
- Globally minded, experts in cross cultural communication
- Localize stories to fit Chinese culture and telling creative and unique stories
International Management Model
- Management model employing international production standards
- Provide international level planning, production and consulting services
- Support the incubation, production and commercialization of film and television projects
- An interdisciplinary and multinational team composed of creative directors, cross-border producers and commercial investors